Increase conversions using funnel analysis

You can follow the visitor journey from a landing page to a conversion with our multi-step funnel analysis. The insights from the marketing funnel allow you to uncover possible issues, optimize your site and increase the conversion rate.

• Funnels allow you to analyze the user flow through your website and the different pages
• You can go beyond pageviews and use any custom events to build a funnel
• With the conversion rate you understand the percentage of visitors who started the user flow and ended with a conversion event. End-to-end funnel conversion rates vary widely but even small improvements at a high-traffic step can have a large impact on total conversions
• With the percentage drop-off between the individual funnel steps, you can spot where you lose the most visitors. A step with an unusually large drop-off is usually the best place to start optimizing
• You can get more granular by using filters to segment your audience. Filter conversion funnels by marketing campaign, referral source, landing page, device or location for more insights

How funnel conversions are counted

To be counted as converted, visitors need to complete all the steps you've defined in your funnel. They must take the steps in the correct order but they can also visit other pages or trigger other events in between those steps, unless you define otherwise in your funnel setting.

Funnels also work across your main domain and its subdomains (see more), and you don't need to worry about visitors briefly leaving your site to complete actions on external services like Stripe's payment page or other third-party gateways. Plausible treats the returning visit as part of the same session, so your funnel will accurately track the full visitor journey.

How to set up the conversion funnel analysis

It is quick and easy to create a funnel. Here's how:

• Go into your site settings and click on "Funnels" in the left-hand sidebar.

• Click the "Add funnel" button to create a funnel.

  

• Give your funnel a name in the "Funnel name" field.

• Define your funnel by adding a set of specific steps in correct order that you expect a visitor to take before a conversion, a purchase or a sign up. You can use any combination out of all the three goal types in Plausible to define your funnel: pageviews goals, custom events and scroll depth goals. You need to add a minimum of 2 steps and a maximum of 8 steps to create a funnel.

• You can leave the “Allow other activity between funnel steps” setting enabled if you want to allow other activity (like visiting other pages or triggering other events) between funnel steps. Or disable this option to make the funnel strict and only count visitors who follow the steps exactly with no other activity in between. This affects your funnel conversion rates.

• Click the "Save" button after you've specified the user journey you want to analyse.

That's it! Funnels are listed at the bottom of your dashboard and will appear as soon as the first visit has been tracked on the funnel steps. You can then make changes to your site or to your campaign, test different options and check the funnel again to see how your improvements have affected the conversions.

What's next?

• Track ecommerce revenue alongside your funnels to see which paths generate the most sales.
• Use filters and segments to compare funnel performance across different traffic sources or campaigns.
• Add custom properties to your events for deeper breakdowns within each funnel step.

To learn about in-depth funnel marketing, head to our blog.

How to edit existing funnels

It is also quick and easy to edit any of your existing funnels. Here's how:

• Go into your site settings and click on "Funnels" in the left-hand sidebar.

• Click on the edit icon on the right-hand side of the funnel that you'd like to edit.

• Change the funnel name and/or edit the steps of your funnel.

• Click the "Update Funnel" button.